In the 1950s and 1960s, coffee consumption in the United States peaked.
Coffee was a lower grade robusta with a harsher flavor. People drank their coffee black. And the average coffee serving was six ounces.
Things have changes since then. Today’s coffee is milder and made with the more nuanced Arabica bean. The majority of coffee shop coffees have added sugar or flavored syrup to mask the taste. And the average cup of coffee sold is 16 ounces.
The K-Cup was developed more than 20 years ago to brew an eight-ounce cup of coffee. That was the standard size at the time.
Today, people carry their own travel mugs to reduce the waste of paper cups and drink from a sturdier vessel. These reusable mugs average 16 ounces. Because of this, in offices with a Keurig machine, it takes two K-Cups to satisfy a refillable mug. K-Cups can’t brew a bigger cup. The SolaBevXL capsule can.
Offices can save money by offering a capsule that fills the mugs employees bring more efficiently, quickly and cost effectively. In office coffee service, bigger is better.